ANFI owners told to register compensation claims ASAP as administration nears its end

As Anfi’s administration moves towards its conclusion, owners who believe they were mis-sold are being urged to register any compensation claims as soon as possible.

Decades of Mis-selling Allegations

For many years, Anfi was described as the biggest-selling single-site timeshare operation in the world, holding RCI records for income generated in a day, a week, a month, a year and even all time. Its success was driven by several factors: a high-quality resort in a stunning location, as well as marketing tactics that experts say included intrusive promotions and on-the-day, high-pressure sales. These sales tactics were reportedly backed by American sales trainers such as Shari Levitin and Dan King.

Against that backdrop, Anfi’s reported refusal to comply with consumer protections introduced from 1999 onwards helps explain how it became what has been described as a €120 million-a-year operation.

Under the law, resorts were prohibited from taking money within the cooling-off period, selling floating time or points, or selling memberships lasting more than 50 years. Anfi continued for well over a decade, allegedly disregarding the first two rules and pushing the third by issuing “49-year rolling renewal” contract terms.

Nothing Lasts Forever

ANFI’s leadership has changed many times since the resort’s inception in 1992, with each new set of bosses presumably hoping not to be the ones left facing the consequences when the “music stops” — and the slow-moving but formidable Spanish legal system catches up.

Over the past six years, our company European Consumer Claims (ECC), alongside other firms, has pursued Anfi through the courts. The timeshare group is said to now owe well in excess of £60 million in compensation awards to thousands of mis-sold claimants. Anfi companies have now filed for administration.

Like other former industry giants under pressure, Anfi has, until recently, relied on the inefficiency of the Spanish courts to delay having to pay for alleged wrongdoing.

Many consumers struggled with delays, the language barrier (most victims were British), and unfamiliar procedures when trying to claim compensation. Meanwhile, the timeshare company’s lawyers repeatedly appealed, dragging the process out until even determined claimants were worn down.

Claims firms led by ECC challenged those tactics. With the resources to counter strategic delays, their legal teams argue Anfi has far fewer places left to hide.

No Time to Waste on Anfi Claims

"Any Anfi owner considering a claim against the company needs to get in touch with ECC as soon as possible," states Andrew Cooper, CEO of ECC. "This is a boat you do not want to miss."

"ANFI made a lot of money for a lot of years by cynically ignoring the law. If you are one of the people who signed up with them after 1999, then you would be well advised to contact our team right now to discuss your options."

Administration Drawing to a Close

"Potential Anfi claimants who register too late may not be able to claim in the future," warns Andrew Cooper.

"In 2021, an historic £48 million compensation agreement was reached in the Azure case for 1,400 claimants. We want people who have been taken advantage of by Anfi to similarly get their opportunity for justice."

"There is zero doubt amongst industry experts that Anfi will have to pay what they owe as the administration draws to a close."

Get in touch with Timeshare Advice Centre today if you are an Anfi owner and want to discuss your compensation options.

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